New York Market Radio is a marketing association supported by the New York area Radio stations. Our mission is to raise the profile of Radio in the New York Market by providing information and research to companies that may be considering advertising on Radio, to advertising agencies that may be recommending Radio to new or existing clients, and to our member Radio stations in their pursuit of new business.
Entertainment fragmentation impacts all outlets, but New York radio remains powerful. On an average day, over half of all New York residents over the age of six are tuning into the radio. That is nearly 10 million consumers every day. Radio also reaches over half of those hard-to-reach Millennials every day.
What is even more impressive is New York radio’s ability to transcend age, gender, or ethnic group
Radio's Daily Reach (January-April 2017)
|Black Adults 18+||57.0%||1,431,600|
|Hispanic Adults 18+||61.0%||2,171,400|
|Other Adults 18+||56.5%||5,021,600|