Entertainment fragmentation impacts all outlets, but New York radio remains powerful. On an average day, over half of all New York residents over the age of six are tuning into the radio. That is nearly 10 million consumers every day. Radio also reaches over half of those hard-to-reach Millennials every day.
What is even more impressive is New York radio’s ability to transcend age, gender, or ethnic group
Radio's Daily Reach (January-April 2017)
| Persons 6+ | 55.7% | 9,870,700 |
| Adults 18+ | 57.7% | 8,624,600 |
| Adults 18-34 | 50.7% | 2,284,600 |
| Adults 18-49 | 54.4% | 4,547,300 |
| Adults 25-54 | 57.6% | 4,598,000 |
| Adults 35-64 | 62.2% | 4,753,800 |
| Men 18+ | 60.4% | 4,297,500 |
| Women 18+ | 55.2% | 4,327,100 |
| Black Adults 18+ | 57.0% | 1,431,600 |
| Hispanic Adults 18+ | 61.0% | 2,171,400 |
| Other Adults 18+ | 56.5% | 5,021,600 |