WMGQ arranged that air personalities and support staff could have corrective vision surgery and provide testimonial commercials. It was a great incentive for their staff, and allowed for very sincere and effective advertising. MAGIC provided a conversion (closing) ratio of approximately 60% of all inquiries. Several months later, they added another element. The station identified that “fear factor” kept many people from ever seeking a consultation from Dr. Weinstein.

Accordingly, the NTR department videotaped the actual consultation and procedure that MAGIC afternoon air-personality John Lisk participated in. Listeners now had the opportunity to watch every step of the process on magic983.com, as John successfully completed the process. Due to the success of the Radio campaign and the power of air personality endorsements, inquiries continue to reach out for Dr Weinstein’s services.