The Bowery Mission has served homeless and hungry New Yorkers since 1879. The Bowery Mission is called to minister to men, women, and children caught in the cycles of poverty, hopelessness, addiction and abuse, and to see their lives positively transformed through the power of Jesus Christ, including hundreds of children previously at-risk of falling behind.
With homelessness at an all-time high in New York City, WMCA – the #1 Christian radio station in the New York market - partnered with The Bowery Mission at Easter and Thanksgiving 2018 and raised funds to help feed:
- 70,000 homeless and hungry men, women and children during November and 8,000 meals on Thanksgiving Day alone.
- 42,000 homeless and hungry men, women and children a hot, nutritious meal at Easter
- Raised nearly $25,000 from WMCA listeners via on-air donor campaigns.
Both campaigns surpassed the set goals. Campaigns elements included a week of pre-push spots, followed by two days when the Bowery messages blanketed the station. Kevin McCullough, our afternoon-host, conducted long-form interviews with Bowery Mission representatives and digital and social media elements were also part of the campaign.